Privacy policy
Privacy Policy
Last updated: September 7, 2026
Algaven PhycoGen Private Limited (“Algaven”, “we”, “us”, or “our”) operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”).
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, create an account, contact us, or otherwise interact with us.
If there is a conflict between our Terms of Service and this Privacy Policy in relation to the collection, processing, or disclosure of personal information, this Privacy Policy will apply.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described below.
1. Personal Information We Collect or Process
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.
Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.
Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:
• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial and payment information, including payment details, transaction information, payment confirmation, form of payment, and related financial information necessary to process a transaction.
• Account information, including your username, password, account preferences, and settings.
• Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as information about your previous transactions.
• Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how and when you browse, access, navigate, or interact with the Services.
2. Sources of Personal Information
We may collect personal information from the following sources:
• Directly from you, including when you create an account, place an order, use the Services, complete a form, subscribe to communications, or contact us.
• Automatically through the Services, including through your device, browser, cookies, pixels, and similar technologies.
• From Shopify and other service providers that provide technology or services on our behalf.
• From payment providers, shipping and fulfilment providers, analytics providers, marketing partners, and other third parties where permitted by law.
3. How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
A. Providing and Improving the Services
We may use your information to:
• Process payments and orders
• Fulfil and deliver purchases
• Manage returns, replacements, refunds, and cancellations
• Create and manage customer accounts
• Remember preferences and items you may be interested in
• Provide order, account, delivery, and transaction notifications
• Provide customer support
• Maintain purchase and transaction records
• Recommend relevant products
• Tailor and improve the shopping experience
• Improve our website, products, and Services
B. Marketing and Advertising
Where permitted by applicable law, we may use personal information for marketing and promotional purposes, including:
• Sending promotional communications by email, SMS, or other channels
• Providing information about products, launches, offers, or promotions
• Measuring the effectiveness of marketing activities
• Showing advertising that may be based on your interaction with our store, such as products you previously viewed, added to your cart, or purchased
You can opt out of promotional emails at any time by using the unsubscribe option included in those communications.
C. Security and Fraud Prevention
We may use your information to:
• Authenticate accounts
• Help provide secure payments and transactions
• Detect, investigate, prevent, or respond to suspected fraud
• Identify malicious, illegal, unauthorised, or unsafe activity
• Protect our website, customers, business, and Services
D. Communicating With You
We may use personal information to:
• Respond to your questions
• Provide customer support
• Communicate about orders, delivery, returns, refunds, or account matters
• Maintain our relationship with you
E. Legal and Regulatory Purposes
We may process personal information where necessary to:
• Comply with applicable laws and legal obligations
• Respond to lawful requests from courts, government authorities, or law-enforcement agencies
• Establish, exercise, or defend legal claims
• Investigate disputes or violations of our policies
• Enforce our Terms of Service and other applicable terms
4. How We Disclose Personal Information
We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and subject to applicable law.
These parties may include:
A. Shopify and Service Providers
We may share information with Shopify and with vendors or service providers that perform services on our behalf, including:
• Website and ecommerce technology
• Payment processing
• IT and security services
• Data analytics
• Customer support
• Cloud hosting and storage
• Order fulfilment
• Shipping and logistics
B. Marketing and Business Partners
We may share or process information with marketing and advertising partners in order to provide marketing services, measure advertising performance, or display relevant advertisements.
Where applicable, these partners will process information according to their own privacy policies and applicable legal requirements.
C. At Your Direction or With Your Consent
We may disclose information when you request or authorise us to do so, including when necessary to:
• Deliver products to you
• Use third-party integrations
• Connect to social-media features
• Use other services you choose to interact with
D. Affiliates
Where applicable, information may be shared with companies within our corporate group for legitimate business purposes.
E. Legal or Business Transactions
We may disclose information:
• To comply with applicable law or valid legal process
• In response to subpoenas, court orders, warrants, or similar lawful requests
• To enforce our Terms or policies
• To protect our rights or the rights and safety of others
• In connection with a merger, acquisition, restructuring, financing, sale of assets, insolvency, or other business transaction
5. Relationship With Shopify
Our Services are hosted and supported by Shopify.
Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve Shopify’s services.
Information that you submit through our store may therefore be transmitted to and processed by Shopify and other service providers, including parties that may be located outside the country in which you reside.
We may also use certain Shopify features that rely on information about your interactions with our store, Shopify, and other merchants.
For some of these activities, Shopify may be independently responsible for processing personal information and for responding to certain privacy requests.
You can learn more about Shopify’s privacy practices at:
https://www.shopify.com/legal/privacy/app-users
Shopify also provides a privacy portal at:
https://privacy.shopify.com/en
6. Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate and improve the Services.
These technologies may be used to:
• Keep the website functioning properly
• Remember preferences
• Maintain shopping-cart and account functionality
• Understand how visitors use the website
• Measure website performance
• Support analytics
• Prevent fraud and improve security
• Support marketing and advertising where permitted
Your browser may allow you to block, restrict, or delete cookies.
Please note that disabling certain cookies may affect the functionality or performance of parts of the Services.
7. Third-Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a third-party website or service that is not controlled by Algaven, you should review that third party’s privacy policy, security practices, and terms.
We are not responsible for the privacy, security, accuracy, or content of third-party websites or services that are outside our control.
Information you voluntarily make available through public or semi-public platforms, including social-media platforms, may also be visible to other users or third parties.
8. Children’s Data
The Services are not intended for use by children below the applicable age of majority, and we do not knowingly collect personal information from children where prohibited by law.
If you are a parent or guardian and believe that a child has provided us with personal information improperly, please contact us using the details provided below.
Where appropriate and legally required, we will take reasonable steps to delete such information.
9. Security of Your Information
We use reasonable administrative, technical, and organisational measures intended to help protect personal information.
However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute security.
We recommend that you do not send highly sensitive or confidential information to us through unsecured communication channels.
If you create an account, you are responsible for protecting your password and other account credentials and should not share them with others.
10. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.
The length of time information is retained may depend on factors including whether the information is needed to:
• Maintain your account
• Provide the Services
• Fulfil and document transactions
• Comply with tax, accounting, or other legal obligations
• Resolve disputes
• Prevent fraud
• Enforce contracts, Terms, or policies
11. Your Rights and Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These rights may include:
A. Right to Access
You may have the right to request access to personal information that we hold about you.
B. Right to Correction
You may have the right to request correction of inaccurate or incomplete personal information.
C. Right to Deletion
You may have the right to request deletion of certain personal information, subject to legal and operational requirements.
D. Right to Data Portability
In certain circumstances, you may have the right to receive a copy of personal information we hold about you in a portable format or request that it be transferred to another party.
E. Marketing Preferences
You may opt out of promotional emails by clicking the unsubscribe link included in those communications.
Even if you opt out of marketing communications, we may still send you non-promotional communications, including information about:
• Orders
• Shipping
• Payments
• Returns or refunds
• Security
• Your account
12. Exercising Your Privacy Rights
Where applicable, you may exercise privacy rights by contacting us using the information provided at the end of this Privacy Policy.
We may need to verify your identity before processing certain requests where permitted or required by law.
Where applicable, you may also authorise another person to submit a request on your behalf. We may request evidence that the person is authorised to act for you.
We will respond to valid requests within the period required by applicable law.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
For information relating to personal information processed independently by Shopify, you may also visit:
https://privacy.shopify.com/en
13. Complaints
If you have a complaint or concern regarding how we collect, use, disclose, or otherwise process your personal information, please contact us using the details below.
We will review your complaint and respond as appropriate.
Depending on where you live, you may also have the right to contact the applicable data-protection, privacy, consumer-protection, or regulatory authority.
14. International Transfers
Shopify and some of our service providers may store or process personal information in countries other than the country where you live.
When personal information is transferred internationally, applicable safeguards and legal mechanisms may be used as required by applicable law.
Where required for transfers involving the European Economic Area or the United Kingdom, appropriate transfer mechanisms may include recognised standard contractual clauses, adequacy decisions, or other legally recognised safeguards.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
• Our business practices
• Our Services
• Technology
• Legal or regulatory requirements
• Shopify or other service-provider functionality
When we update this Privacy Policy, we will publish the revised version on the website and update the “Last updated” date where appropriate.
16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Algaven PhycoGen Private Limited
Email:
onlinestore@algavenbiotech.com
Phone:
+91 90920 96888
Address:
95/2, AK Square
Karur By-Pass Road
Kollampalayam, Near Carmel School
Erode – 638 002
Tamil Nadu
India
GSTIN:
33AAFCJ7128J1ZH